Sunday Webinar: Stop Telling & Start Selling: Your Four-Part Blurb Formula, with Jessica Snyder

Sunday Webinar: Stop Telling & Start Selling: Your Four-Part Blurb Formula, with Jessica Snyder

Sunday, November 15, 2026, at 2:00 p.m. (Pacific/Vancouver)

Member Price: $18

Non-Member Price: $28

**This event will be recorded. A link to the recording will be emailed to registrants within a week of the session. The recording will be available for 45 days.

Workshop/event description:

Write your back cover copy using the plug-and-play elements that hook readers like character, conflict, stakes, tropes, and even psychology. We’ll dig into best-selling blurbs to see what makes them work and you'll leave with a template to follow for future blurbs.

Takeaways:

• Apply the four-part blurb structure

• Distinguish sales copy from a synopsis

• Craft an intentional hook

• Escalate stakes and conflict throughout the blurb

• Analyze genre comps

Intended audience:

Presenter bio:

Jessica Snyder is a fiction editor, author coach, and host of The HEA Club, a community for romance authors. Her clients, who range from New York Times–bestselling authors to pre-published writers, appreciate her combination of honesty, kindness, snark and market knowledge to support their career growth. She leverages a background that includes three decades of romance reading, over ten years working in the publishing industry, military service, and a lifelong love of language to help romance authors happily ever after.

Follow the presenter online:

www.heaauthorservices.com

https://www.facebook.com/heaauthorservices

https://www.instagram.com/heaauthorservices/

https://www.threads.com/@heaauthorservices

https://www.tiktok.com/@heaauthorservices