Saturday Webinar: Author Newsletters: Platforms and Practical Tips to Build Your Subscriber List, with Elizabeth Oldham

Saturday Morning Webinar: Author Newsletters: Platforms and Practical Tips to Build Your Subscriber List, with Elizabeth Oldham

Member Price: $18

Non-Member Price is $28

**This event will be recorded. A link to the recording will be emailed to registrants within a week of the session. The recording will be available for 45 days.**

Workshop/event description:

An author newsletter is a necessary component in any author’s writing platform. But how do authors start, and how do they gain readers?

This workshop will review several successful author newsletters and discuss the different platforms and approaches they use. Attendees will learn about tools to gain new readers, how to ensure that they are delivering what the reader expects, and how to use the newsletter as a marketing tool. We will dive into the challenges of maintaining a newsletter, and attendees will participate in an exercise designed to plan a newsletter launch, including: 1) which platform is right for them; 2) what messages they want to convey in their newsletter (aside from, “Buy my books!”); and 3) what value they can offer their readers.

Attendees will learn:

1. Advantages and disadvantages of different newsletter platforms;

2. The importance of motivation in determining an individual's approach to newsletters;

3. The definition of success is up to the author;

4. How to use tools to increase subscribers; and

5. How to find the right audience.

About the presenter 

Elizabeth Oldham, a lifelong writer, resides in Castlegar with her husband, assorted chickens, and a crazed rescue dog. She has published two novels with unique narrators: a dog, for example, and a woman with dementia. Her first novel, Tail of Humanity, published in 2023, was a finalist for the 2023 Best Book Awards and shortlisted for the 2024 Whistler Independent Book Award. Her second novel, Shadows on the Heart, came out in March 2025.

Follow Elizabeth online:

Website

Facebook

Instagram

Substack

Buy her books: