Marketing Writing Intensive: Books That Sell

Join us for five days of online learning from Monday, November 16 to Friday, November 20, 2026.

ABOUT THIS INTENSIVE:

Marketing a book can feel like a second full-time job—one for which most writers never received the training manual. The Federation of BC Writers’ weeklong Marketing Intensive is designed to replace the guesswork with practical information, realistic strategies, and a clearer understanding of how readers discover and choose books.

Running online from November 16 to 20, 2026, this expanded intensive will feature multiple sessions each day covering different aspects of author and book marketing. Participants will learn from writers and publishing professionals working across the industry, with sessions designed to address both the larger marketing picture and the specific tools authors can put to work.

Whether you are preparing to publish, launching a new release, reviving a backlist, or trying to build a sustainable author career, the intensive will help you identify which marketing activities serve your books, your readers, and your available time. The emphasis will remain firmly on useful, achievable approaches—not the exhausting fiction that every author must be everywhere, doing everything, all at once.

The week will conclude with a panel Q&A and online social, giving participants an opportunity to ask questions, compare approaches, and connect with other writers navigating the same complicated terrain.

A complete schedule of sessions and presenters will be announced soon, so check back here often.

EVENT SCHEDULE OVERVIEW: We are offering THREE instructional sessions per day!

All the sessions are one hour long, except for the panel Q&A discussion which is 1.5 hours.

Featuring ...

~ Erin Alladin, publicist and author: Marketing Your Book: Proven Strategies from a Publishing Professional

~ Suzanne Jolly of JollyGood MultiMedia: Marketing Specifically for Writers

~ Eliana West, bestselling author and founder of Writers for Diversity: Branding Yourself and Your Books

~ Evan Parrott, multi-published author and entrepreneur: Selling Techniques for In-Person and Online Sales

~ Angela Douglas, author and founder of Eyes on Books: Marketing Campaign Planning - From Overwhelmed to Organized

~ Darren Groth, bestselling author and educator: Postmortem on Working with a Publicist

and more! Presenter times will be confirmed shortly.

All times are in Pacific (Vancouver) time. 

Presentations will be recorded and available to registrants for 45 days after the intensive. The recordings will all be emailed at once, within a week of the end of the intensive. Writing sprints will not be recorded. 

ZOOM LINK

• The Zoom link will be included in your registration confirmation and in follow-up reminders.

• We will be using the same zoom link for the duration of the event.

• Please watch your email for a confirmation of registration email.

• If you do not receive your confirmation within 24 hours of registration, please check your spam folders.

• Contact us at hello@bcwriters.ca if you have not received your confirmation by Monday, November 9, to ensure we can get you the needed information.

RECORDINGS

• Sessions (except social/discussion-based events) will be recorded and made available for 45 days after the last session.

WHAT TO EXPECT

• Sessions will be a combination of talks, activities, and workshops.

• The FBCW's statement of participant expectations applies in all settings. Please help us make this intensive a fun, safe experience for our presenters and community members by being respectful and considerate in your participation. 

• Most sessions will be 1 hour in length. Q&A may extend the session, but participants are not required to stay.

• Participants are encouraged to have a pen and paper handy for all sessions.

RATES

• FBCW MEMBERS: $69.50
• GUEST: $89
• SCHOLARSHIP: Limited scholarship-based discounts are available for those experiencing financial difficulties. Please email us at hello@bcwriters.ca to inquire.

POLICIES

RECORDINGS

• Our presenters are provided with contracts that stipulate the length of time that recordings are available. We are obligated to respect these contracts. No extensions are possible.

• Reach out if you have any tech challenges related to access of the recordings so that we can help you in the timeframe available.

REFUND POLICY

• Full refunds will be issued up to October 30, 2026, at 11:59 p.m.

• Refunds for half of registration fees will be issued until November 13, 2026, at 11:59 p.m.

• No refunds are possible after November 14, 2026, at 12:00 a.m., except in the case of severe illness, death, or other urgent situations determined on a case-by-case basis.

INTELLECTUAL PROPERTY

• We are an organization that cherishes the work of writers and artists. To that end, we ask that all participants respect the intellectual property of our presenters, recordings, and material shared. Do not reproduce or distribute Writing Intensive materials without written permission.

• Similarly, if other participants share information or excerpts from their projects, please respect their intellectual property.

LIABILITY

• In registering, participants understand and agree that the Federation of BC Writers (FBCW), its board, staff, presenters, and members are not liable for any damages or losses arising and waive any of the above from any and all liability.

• The FBCW provides a space for presenters to share their experiences and insights with participants. The writing industry is a complex and ever-changing environment. As such, the FBCW does not endorse any specific information shared in our programming as being complete or accurate in all scenarios. Participants have a responsibility to research and make informed decisions on any information given or implied.

• Difficult and triggering topics can arise as part of artistic practices that are unforeseeable for staff, volunteers, and other participants. The FBCW is not liable for any damages or harms caused by participating in our programming.

PARTICIPANT EXPECTATIONS

• The FBCW is an organization that celebrates diversity and inclusion; taking part in the program means that participants are expected to be respectful, inclusive, and support the dignity of all people regardless of age, sex, gender, sexual orientation, ancestry, language, ability, nationality, ability, health status, religion, and socioeconomic status. All people have identities that intersect the categories above. Examples of behaviour that undermine the above are: crude jokes, unwanted communication, statements minimizing others’ experiences/histories, and threats.

• Participants are expected to arrive a few minutes before sessions start.  This allows for any technical issues to be resolved without the group being disrupted.

• If a participant is late, we ask that they refrain from asking “What did I miss” type questions so that the event can proceed smoothly.  Staff and facilitators will do the best they can to assist if vital information has been shared, but the recording should be able to resolve any questions of this nature.

• We ask that participants be mindful of the amount of time they speak at events. All participants should have the ability to join in. Participants are expected to keep comments on topic and under a minute so that as many people as possible can participate.

• Participants understand that if they are muted, it is not an intentional slight to them, but is needed to keep the session moving forward.  Participants can be muted at the discretion of the FBCW facilitators.

• Difficult topics can arise, and participants understand that we cannot always know or understand other people’s histories. To help make the space as welcoming and safe as possible, if a participant is to share information or read excerpts from works that contain certain themes (outlined below), they will identify this prior to reading it to the group. (e.g. sexual assault, extreme violence, self-harm/eating disorders/suicide ideation, abortion/miscarriage, mental illness, graphic adult content).

• Participants are expected to understand, be sensitive to, and respect the fact that the work of writers, and their opportunity to read their work may be triggering and/or therapeutic to them. Artistic works require vulnerability and the safety to be vulnerable, especially with sensitive topics. Participants agree to do their best to maintain a safe and supportive space for the sharing of the work, regardless of its nature.

ACCOMMODATIONS AND ACCESSIBILITY

• The Federation of BC Writers strives to make our events accessible to folks across ability and neurodivergence. We will do what we can to make our programming available to all people.

• Our programming is based on Zoom which means there are some limitations on what can be accomplished, but also advantages such as closed captioning and the ability to join from anywhere.

• Accommodations are assessed on a case-by-case basis.

• Accommodations that would significantly hinder the ability of other participants to be involved or participate are not possible.

• Some accommodations may be beyond our financial and administrative capabilities. In such cases, we will seek funding or alternatives if possible.

• Sessions normally last for an hour. Participants are welcome to step way from their computers if they need to while turning off their camera and microphone, but we will not be able to fill people in on what they missed. Participants are asked to return to the recording in such instances.