Something happened when I hit middle age. A knock at the door, someone holding a clipboard, explaining I was required to start using social media – Facebook being a necessity along with nighttime peeing and early suppers. (Not that a clipboard toting official actually came to call, but I did have a friend strong-arm me into using Facebook. He even got me fifty new friends. I had no idea I was so popular!)
My first nonfiction book hit bestseller status not through social media. Yes, I had a website. We used email. But we weren’t using Facebook, Instagram, Twitter, Goodreads or Amazon. I spoke to people. I arranged readings. I had books with me wherever I went, getting to the first five thousand in sales one and two copies at a time. Partial proceeds went to a national charity. This helped. People in part bought books for a greater good – another copy for a friend, a few for gifts – a sense of community.
Now I’m a proponent of social media, in all its time-consuming wonder. But my books still sell predominantly through personal interactions: readings, bookstore signings, writing groups, literary events and shows. In other words, doing all the things we as writers hate doing – going out in public, interacting with people. Like most authors I’m an introvert, although I hide it well. Yet every time I force myself out of my comfort zone, I’m amazed at the good things that come about as a result. Most people are the same. Given a choice between mingling with strangers or Netflix in pajamas, the decision’s easy.
I don’t go to events expressly to sell books. I do it for the same reason I exercise. I know it’s good for me and when it’s done, I’m invariably pleased I did it. When I go out, I make real connections, actual friends as a result. My brand gets built and I often sell some books, books people buy because they know me. Trust’s been established. We see this with fiction and nonfiction alike. Readers want to know their authors. You can be as honest or deceitful as your writing. I’m a proponent of sincerity. I’ll fib to make someone feel better. I’ll embellish to enhance a punchline. But I won’t lie. That comes through in writing as it does in person and your social media presence. Readers might be tricked into buying a writer’s book, but it won’t happen more than once (pseudonyms aside).
When using social media, I look for ways to showcase others, building up fellow artists and colleagues wherever possible. I don’t believe anyone gets a bigger piece of the pie. I simply see ingredients for more pie. Ringo Starr – a hero of mine, is a fine example, a talented individual capable of writing great singalong tunes, who continues to surround himself with more talented people. (An interviewer once asked John and Paul if Ringo was the best drummer in the world to which they answered, “Ringo isn’t the best drummer in the Beatles!”)
Part 2 next month …
Originally published by Authors Publish Magazine.
Bill Arnott is the bestselling author of Gone Viking: A Travel Saga, Dromomania, and Allan’s Wishes. His Indie Folk CD is Studio 6. Bill’s work is published in Canada, the US, UK, Europe and Asia. He’s been awarded songwriting and poetry prizes and is a Whistler Independent Book Awards Finalist with Gone Viking: A Travel Saga. His favourite screen actors are Wallace and Gromit. Visit Bill’s author homepage at https://www.amazon.com/author/billarnott_aps