Bruce Batchelor’s 14-Ps of Marketing

MARKETING is managing the complete MARKETING MIX: having a needed product (or service) available at a convenient place (and time) for a mutually satisfactory price (value), while ensuring that the correct segments of the public are aware (through a promotional mix of sales promotions, publicity & PR, paid advertising and personal sales) and motivated (positioning), all in a manner which takes advantage of strategic partnerships and contributes to the overall purpose. This will be done with respect for the ‘triple-bottom-line’ of profit, the planet (our environment) and people (society).

The 14 P’s in the marketing mix:

  • 20150126-BruceBatchelorPurpose
  • Product
  • Price/value
  • Place (& timing)
  • Positioning
  • Partnerships
  • Public (= buyers)
  • Personal Sales
  • Paid Advertising
  • Publicity & P.R.
  • Sales Promotions
  • People (= society)
  • Planet (= environment)
  • Profits (= financial)

“Bruce Batchelor of Agio Publishing House is available to consult with authors on marketing plans for their books. Contact him at or 250-380-0998.”

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