Bruce Batchelor’s 14-Ps of Marketing

MARKETING is managing the complete MARKETING MIX: having a needed product (or service) available at a convenient place (and time) for a mutually satisfactory price (value), while ensuring that the correct segments of the public are aware (through a promotional mix of sales promotions, publicity & PR, paid advertising and…

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CONTEST: Cedric Award for writers aged 50+

The Cedric Literary Award is open to all full-time residents of British Columbia, aged 50 years of age or better as of January 1, 2015. Writers will be invited to submit one work in any or all of the following categories: Fiction Creative non-Fiction (includes humour, personal or journalistic essays,…

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Half-a-thousand = a glass half full!

Okay. Our subscriptions to WriteON, the Federation of BC Writer’s eNewsletter, stand at 499. One more taker and we’ve broken through the half-thousand ceiling into the stratosphere that leads to a millennial-type audience. Are you the one who’s going to push our ratings up, up, up into that sought-after zone?…

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